Interview with Razvan Capatina
Managing Partner, Business Results

What are the immediate advantages that you wanted to see after having implemented AnytimeCRM at Business Results?

A first advantage of using AnytimeCRM was the more efficient processing of information. Before using this solution processing information (for example the making of a database for direct mailing purposes) could last even a few days; right now the same process can be done in a few hours.

Equally important is tracking down the efficiency of a campaign concerning assigned resources. And by that I mean the people involved in projects. Being an advertising agency, we’re paid according to performed work, budgeted as agency hours. Due to AnytimeCRM, now it is much easier to detail activities to clients, going as far as detailing people or days. Read the rest of the interview